I stumbled upon a great Infographic in my newsfeed today.
Just a snippet from the Digital Buzz Blog:
- Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products
- Authority: 77% of online shoppers use reviews to make purchase decisions
- Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less available
- Like: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do
- Consistency: Purchases made from the brands we trust reinforce our future shopping patterns
- Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not.
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